The Future of Digital Advertising: Real Time Bidding

So what is Real Time Bidding?

Real time bidding often abbreviated to RTB (get the lingo!) is a method of selling and buying online display advertising in real time. It utilises sophisticated bid management software to automatically buy and sell ads in the real time with the use of impressions, context and behaviour. RTB targets the ad to a precisely targeted audience based on data about them. This dramatically increases the effectiveness of display advertising. RTB provides a great way of reaching a wide audience at a low click per minute (CPM) rate.

MEERKAT WORKS CHRISTMAS PARTY

To get in the mood for the festive season, the MEERKATs got together to have a massive Christmas feast with masses of food and drink followed by a 1920’s prohibition lock in based in a speakeasy cocktail bar in the heart of Brighton’s South Laines.

The MEERKAT’s got on their vintage clobber and took a few steps back in time at BYOC, the 1920’s themed bar. Bring your own spirits and the barman put together different cocktails to suit your taste. A great start to the Christmas Holidays!