LBC goes National

The Deputy Prime Minister Nick Clegg and LBC breakfast host Nick Ferrari have announced a significant development from Global for LBC- Nick Farrari will Launch LBC across the UK as Global puts LBC on Digital One (the national DAB platform) on 11th February.

The UK will have a national forum to debate the news of the day in real time on a commercial radio station. LBC will be focused mainly on news talk, dealing with the big topics of the day with informed discussion aimed at the voting public, not politicians- another first for UK radio! 

LinkedIn Targeted Advertising

Targeted LinkedIn ads are a great way to build brand awareness, build relationships and drive quality leads with sponsored updates and work on pay-per-click (PPC) basis. LinkedIn ads allow you to target a professional audience, connecting you with the world’s largest network on active influential professionals. The ads also allow for precision B2B targeting from job title and function to industry and company size.

Types of LinkedIn Ads

Sponsored Posts

Sponsored posts, offer a way to share content, which originate as your LinkedIn company page posts, in front of your target audience.

People can like, comment, or share the posts — all of which constitute a “click.”

Sponsored Ads

The grouped ads include a logo or image, headline, and body copy. Clicks on an ad can be directed to your website or to your LinkedIn page. 

Lead Collection

Here users can request contact with you. When someone requests to contact you about your ad, you'll get an email and have a chance to reach out immediately.

Custom Ad Format

Alternatively, custom ad formats built by LinkedIn are available.

Advertising on Facebook

So how does it work?

Facebook direct advertising works by combining your own mailing lists and Facebook data.Your own mailing lists are used to 'match' on Facebook the people who are most interested in your business, as well as their friends.

The 'matched' lists are compared with Facebook data to create the 'perfect' profile. The best matching profiles that are most appropriate for your campaign are then chosen based on age, interest, location etc.

The 2 Types of Facebook Ads

Newsfeed Adverts Newsfeed ads have a direct call to action and have a lower frequency (as Facebook limits them). They have a higher cost compared to sidebar adverts but have a much higher click-through-rate (CTR), due to their size and engaging contact. The adverts look like regular Facebook posts and users respond well to this.

Sidebar Adverts Sidebar adverts spread awareness and are good for overall branding. These are more cost efficient and can help boost awareness and encourage the audience to click of the newsfeed ad.

RAJAR Update Q4 2013

Figures for Q4/13 show that BBC is up 3.7% and commercial down by 3.8. A whopping 91% of Adults tune in to the radio every week which is around 1.4 million more than this time last year. AM & FM are on the decline but no surprises that digital is on the rise with DAB radio being the most popular device to listen on. The top commercial stations in London are Capital followed by KISS and then Magic with Heart no doubt being disappointed with their No 4 position in the London market place. Our advice would be to never underestimate local radio. First radio has more listening hours than the Heart network so unlike local press, it would seem that people are tuning more than ever into their local communities.

Absolute 80's remains the No1 commercial digital station reaching 1.2 million listeners every week so Bauer must be chuffed to bits with their recent purchase of the Absolute portfolio.Other radio news is that LBC is going national on DAB and all existing Real stations will be re-launched as Heart!

We have a wealth of knowledge and a stack of promotional, sponsorship and airtime campaigns under our belts so feel free to give us a good old fashioned call on 01273 760 100.

The Future of Digital Advertising: Real Time Bidding

So what is Real Time Bidding?

Real time bidding often abbreviated to RTB (get the lingo!) is a method of selling and buying online display advertising in real time. It utilises sophisticated bid management software to automatically buy and sell ads in the real time with the use of impressions, context and behaviour. RTB targets the ad to a precisely targeted audience based on data about them. This dramatically increases the effectiveness of display advertising. RTB provides a great way of reaching a wide audience at a low click per minute (CPM) rate.