Figures for Q4/13 show that BBC is up 3.7% and commercial
down by 3.8. A whopping 91% of Adults tune in to the radio every week which
is around 1.4 million more than this time last year.
AM & FM are on the decline but no surprises that
digital is on the rise with DAB radio being the most popular device to listen
on.
The top commercial stations in London are Capital followed
by KISS and then Magic with Heart no doubt being disappointed with their No 4
position in the London market place.
Our advice would be to never underestimate local radio.
First radio has more listening hours than the Heart network so unlike local
press, it would seem that people are tuning more than ever into their local
communities.
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Absolute 80's remains the No1 commercial digital station reaching 1.2 million listeners every week so Bauer must be chuffed to bits
with their recent purchase of the Absolute portfolio.Other radio news is that LBC is going national on DAB and
all existing Real stations will be re-launched as Heart!
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We have a wealth of knowledge and a stack of promotional,
sponsorship and airtime campaigns under our belts so feel free to give us a
good old fashioned call on 01273 760 100.
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