Advertising on Facebook

So how does it work?

Facebook direct advertising works by combining your own mailing lists and Facebook data.Your own mailing lists are used to 'match' on Facebook the people who are most interested in your business, as well as their friends.

The 'matched' lists are compared with Facebook data to create the 'perfect' profile. The best matching profiles that are most appropriate for your campaign are then chosen based on age, interest, location etc.

The 2 Types of Facebook Ads

Newsfeed Adverts Newsfeed ads have a direct call to action and have a lower frequency (as Facebook limits them). They have a higher cost compared to sidebar adverts but have a much higher click-through-rate (CTR), due to their size and engaging contact. The adverts look like regular Facebook posts and users respond well to this.

Sidebar Adverts Sidebar adverts spread awareness and are good for overall branding. These are more cost efficient and can help boost awareness and encourage the audience to click of the newsfeed ad.