Wednesday 12 February 2014

LinkedIn Targeted Advertising



Targeted LinkedIn ads are a great way to build brand awareness, build relationships and drive quality leads with sponsored updates and work on pay-per-click (PPC) basis. LinkedIn ads allow you to target a professional audience, connecting you with the world’s largest network on active influential professionals. The ads also allow for precision B2B targeting from job title and function to industry and company size.

Types of LinkedIn Ads


Sponsored Posts


Sponsored posts, offer a way to share content, which originate as your LinkedIn company page posts, in front of your target audience.
People can like, comment, or share the posts — all of which constitute a “click.”

Sponsored Ads

The grouped ads include a logo or image, headline, and body copy. Clicks on an ad can be directed to your website or to your LinkedIn page. 

Lead Collection

Here users can request contact with you. When someone requests to contact you about your ad, you'll get an email and have a chance to reach out immediately.


Custom Ad Format

Alternatively, custom ad formats built by LinkedIn are available.

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