As You Like It

17 Regent Arcade, Brighton BN1 1HR

This tiny  cafe can be easily missed due to its location tucked away within Regents Arcade, but what can't be missed is its unbeatable prices for a great range of different lunch options. Our long time favourite has been the jacket potatoes, which come with heaps of yummy toppings, including Tuna Mayonnaise, Chilli Con Carne, Prawn Mayo, Coronation Chicken and many more, and all for only £2! All of As You Like It's food come with very generous helpings, ensuring your stomach isn't rumbling by 3 o'clock. The only downside is the cafe is quite small so its not the best place to sit in, but don't let that put you off as Brighton's Pavillion Gardens, just down the road offers a great picnic spot to tuck into your jacket or sarnie. Or when the weather is a bit rubbish (which it frequently is) its the perfect option for lunch in the office. Also its 20p for a packet of crisps, and no not Space Vaders, Walkers Crisps!

RAJAR UPDATE Q114

Magic has regained its top spot in battle of the London Stations. It is the most listened to commercial station in London with 1.94million listeners. Capital came in at a close second with 1.90million. Bauer's KISS claimed the third spot with a respectable 1.84 million with Global owned Heart remaining in 4th placethis quarter with 1.80million listeners. A big congratulations to Key 103 in Manchester, who have achieved their highest listening figures in over 10 years, with 660,000 listening this quarter. Smooth North West has also seen an impressive RAJAR hitting the 1,000,000 mark, making it the most listened to station outside of London. Following Real Radio's addition into the Heart family, the Heart Network returns as the top national commercial network. Digital listening has continued to increase YOY (see graph). Themajority of digital listeners use DAB radio, with 65% of listeners choosing to use this format. The remainder of listeners tune in online (17%) or through their television(14%). RAJAR figures show the key role digital has played in increasing local radio listenership. Local radio has seen a 2.4% increase YOY, reaching 5.5 million listeners every week.Regions, Granada and the South West have reported especially impressive local results, Granada (+34% YOY), and South West (+2

MEERKATworks win Advertising Campaign of the Year

MEERKATworks won the Advertising Campaign of the year (up to £250k media spend) in association with KBC PR and Mosaic last night.

The campaign was for the Azores Promotion Board and consisted of press and digital activity which was planned and bought by MEERKATworks. The creative of the campaign was put together by Mosaic and the PR executed by KBC PR.

LBC goes National

The Deputy Prime Minister Nick Clegg and LBC breakfast host Nick Ferrari have announced a significant development from Global for LBC- Nick Farrari will Launch LBC across the UK as Global puts LBC on Digital One (the national DAB platform) on 11th February.

The UK will have a national forum to debate the news of the day in real time on a commercial radio station. LBC will be focused mainly on news talk, dealing with the big topics of the day with informed discussion aimed at the voting public, not politicians- another first for UK radio! 

LinkedIn Targeted Advertising

Targeted LinkedIn ads are a great way to build brand awareness, build relationships and drive quality leads with sponsored updates and work on pay-per-click (PPC) basis. LinkedIn ads allow you to target a professional audience, connecting you with the world’s largest network on active influential professionals. The ads also allow for precision B2B targeting from job title and function to industry and company size.

Types of LinkedIn Ads

Sponsored Posts

Sponsored posts, offer a way to share content, which originate as your LinkedIn company page posts, in front of your target audience.

People can like, comment, or share the posts — all of which constitute a “click.”

Sponsored Ads

The grouped ads include a logo or image, headline, and body copy. Clicks on an ad can be directed to your website or to your LinkedIn page. 

Lead Collection

Here users can request contact with you. When someone requests to contact you about your ad, you'll get an email and have a chance to reach out immediately.

Custom Ad Format

Alternatively, custom ad formats built by LinkedIn are available.

Advertising on Facebook

So how does it work?

Facebook direct advertising works by combining your own mailing lists and Facebook data.Your own mailing lists are used to 'match' on Facebook the people who are most interested in your business, as well as their friends.

The 'matched' lists are compared with Facebook data to create the 'perfect' profile. The best matching profiles that are most appropriate for your campaign are then chosen based on age, interest, location etc.

The 2 Types of Facebook Ads

Newsfeed Adverts Newsfeed ads have a direct call to action and have a lower frequency (as Facebook limits them). They have a higher cost compared to sidebar adverts but have a much higher click-through-rate (CTR), due to their size and engaging contact. The adverts look like regular Facebook posts and users respond well to this.

Sidebar Adverts Sidebar adverts spread awareness and are good for overall branding. These are more cost efficient and can help boost awareness and encourage the audience to click of the newsfeed ad.

RAJAR Update Q4 2013

Figures for Q4/13 show that BBC is up 3.7% and commercial down by 3.8. A whopping 91% of Adults tune in to the radio every week which is around 1.4 million more than this time last year. AM & FM are on the decline but no surprises that digital is on the rise with DAB radio being the most popular device to listen on. The top commercial stations in London are Capital followed by KISS and then Magic with Heart no doubt being disappointed with their No 4 position in the London market place. Our advice would be to never underestimate local radio. First radio has more listening hours than the Heart network so unlike local press, it would seem that people are tuning more than ever into their local communities.

Absolute 80's remains the No1 commercial digital station reaching 1.2 million listeners every week so Bauer must be chuffed to bits with their recent purchase of the Absolute portfolio.Other radio news is that LBC is going national on DAB and all existing Real stations will be re-launched as Heart!

We have a wealth of knowledge and a stack of promotional, sponsorship and airtime campaigns under our belts so feel free to give us a good old fashioned call on 01273 760 100.

The Future of Digital Advertising: Real Time Bidding

So what is Real Time Bidding?

Real time bidding often abbreviated to RTB (get the lingo!) is a method of selling and buying online display advertising in real time. It utilises sophisticated bid management software to automatically buy and sell ads in the real time with the use of impressions, context and behaviour. RTB targets the ad to a precisely targeted audience based on data about them. This dramatically increases the effectiveness of display advertising. RTB provides a great way of reaching a wide audience at a low click per minute (CPM) rate.